About Us
World by the Tail, Inc., honors the emotional power of the human-animal bond. Love. Protectiveness. Gratitude. Grief. These powerful feelings are part and parcel of lives shared with companion animals.
Emotions are meant to be shared and supported. Whether you are a veterinarian, animal health technician, mental health professional, or pet lover, World by the Tail, Inc., exists to support your efforts on behalf of companion animals. We want to help you celebrate the good times
shared with animals—first days of puppyhood, medical rescues, cat
show championships ---as well as deal with the difficulties---chronic disease, the stress of care giving, terminal illness and companion
animal death.
At World by the Tail, Inc., we care for people who care for pets.
Mission and Vision
World by the Tail, Inc., develops and distributes products and services that support the emotional side of working and living with companion animals. We are especially committed to providing tools and ideas for dealing with pet loss and grief. We believe we can fulfill this mission with integrity and accuracy due to the professional credentials and experience of our owners and staff.
If you find something of value on our website, here is what we ask of you. Take what you have learned and teach it to another. Take the support you have received and offer it to a colleague or family member. Take the insights, lessons, and coping skills learned from the experience of pet loss and apply them to the loss of a human friend or family member. Allow the lives and losses of your pets or your animal patients to touch other lives in this way. Listen and offer support.
Business Philosophy
At World by the Tail, Inc., we work hard to contribute to a sense of community, rather than competition, within the animal-related business world. While we want to be a successful small business, we also want to be a community resource. We want you, our customers, to feel like you have found a home with us. Therefore, if you have a question, suggestion, concern, or complaint, we want to hear from you! Creating a high level of job satisfaction for our employees and providing high quality customer service are our highest priorities.
We contribute to our local community in important ways. Our ClayPaws® kits are packaged by Foothills Gateway, an organization that provides jobs for those who are mentally and physically disabled. We also donate a portion of our profits to pet loss support programs offered by the Argus Institute for Families and Veterinary Medicine in the College of Veterinary Medicine and Biomedical Sciences at Colorado State University . Finally, when we are able, we donate up to three ClayPaws® kits per event to non-profit groups who are sponsoring fund-raising events to benefit a human-animal bond related program.
Business Goals
Our business goals blend the fields of veterinary medicine and mental health to create a humanistic approach to the delivery of veterinary care. We call this approach Veterinary Wisdom®. Veterinary Wisdom® is our featured information and product line. Our products help vets pay attention and respond to the emotional needs of their human clients, as well as to the medical needs of their animal patients.
Meet the Owners and Staff of
World by the Tail, Inc.
I am the President and CEO of World by the Tail, Inc., as well as the Director of VeterinaryWisdom.com. Before dedicating my time and professional energy to World by the Tail, Inc., I was the co-founder and Director of the Argus Institute for Families and Veterinary Medicine at Colorado State University's James L. Voss Veterinary Teaching Hospital. For 20 years, I provided grief education and support for thousands of veterinary students and families as they faced the deaths of their patients or pets at the university hospital.
I have a Master's Degree in Human Development and Family Studies with specialized training in grief counseling and Marriage and Family Therapy. I am the author of numerous books, book chapters, and journal articles written to help veterinarians learn how to deal with patient death and client grief. I have also taught seminars nationwide and appeared on ABC television's "20/20" program.
My favorite memory of working at World by the Tail, Inc., is of the day we were asked to provide enough clay to make a paw print of a famous grizzly bear. This bear had appeared in many movies and was now dying of cancer. His trainers and owners considered him to be a member of their family and wanted a lasting memento that would be unique and personal. We sent the family ninety pounds of clay in three aluminum turkey baking pans. Each paw print that they made took three hours to bake in the oven. Since full, well-preserved grizzly bear prints are rare to find in the wild, we made a contribution to science, as well as to the family's emotional healing process. In return, they sent us our very own grizzly print and it is one of our prized mementos!
I am the Vice President/Secretary-Treasurer and CFO of World by the Tail, Inc. Until recently, I worked full time at Colorado State University as the Associate Director of Development for the College of Veterinary Medicine and Biomedical Sciences. Before my involvement with the University, I was Publications Coordinator at the American Animal Hospital Association for over 10 years.
My husband David Morehead is a veterinarian in Broomfield, Colorado. In my husband's practice, I have seen firsthand how the end stages of human-animal relationships affect both families and the practice staff. Crises and loss are never easy to deal with and I want to do my part to help those who experience this kind of stress and grief. I wrote a children's book called A Special Place for Charlee and helped create our trademark product, ClayPaws®, the original paw print kit™.
My favorite memory of working at World by the Tail, Inc., is the overall feeling of satisfaction and pride that we have achieved and learned so much from this endeavor. Most small businesses fail but we have made it -- no small accomplishment! I love what our business sells, how we sell it, that we provide jobs others enjoy, that we support Foothills Gateway, and that we know we have brightened the lives of many people at often a very sad time.
Patricia Nay
I am the Customer Service Manager at World by the Tail, Inc., and the person you most likely will reach when you call to place an order.
I am married to Bud and have four grown children. On days off, I like to paint, hike, and cross country ski.
My favorite experience while working at World by the Tail, Inc., is helping a client who worked at a wildlife preserve make a clay print of a tiger's paw. Losing this tiger was very hard for her and I believe that my willingness to help her figure out how much clay to use and how to best make the print made a difference for her.
I enjoy every conversation I have with our customers and feel very protective of and committed to you! I truly strive to provide you with excellent customer service and love to hear how ClayPaws® prints have touched your lives.
Tammy Mimms
I am the WebMaster and Web Designer at World by the Tail, Inc. I create and design the website that you are viewing now!
I am soon to be married (November of this year!) to my fiancee Mike. We have four cats in our family - Ben, Miss Girl, Oscar, and Henry.
I have a degree from Regis University in Business Marketing and many years of experience in retail management, customer service, and website design. I love the products this company provides and know from firsthand experience what a difference they can make in peoples' lives. I have ClayPaws® prints for two of my own cats I've had to euthanize and just treasure them!
My favorite experience working at World by the Tail, Inc., is the fun I am having designing, changing, and constantly updating this website. I love to be creative and this has allowed me to play while working!
Lora Morehead
I am brand new here at World by the Tail, Inc.! I am excited to take over the Business Manager and Print Manager role in the business.
More about me soon to come!
Susan and Marti
We share the job of Inventory and Fulfillment Clerk at World by the Tail, Inc. It's our job to pack and ship your orders to you.
Susan is a wife and mother, so this job fits her needs very well as she can meet her responsibilities on a flexible schedule. She and her family have a new puppy in their lives - Rica.
Marti is the newest team member. She is happy to be part of World by the Tail, Inc. This part time job suits her perfectly. She can still go home and take care of her dogs, Willow and Chamois.
Both Susan and Marti enjoy working at World by the Tail, Inc., because of the people. This is a great group to work with and everyone is very understanding about our need to keep our jobs flexible.